CBD Messaging and better called sharing about CBD with engaging and inviting content is a requirement that is being missed by many that are overhyping and over selling.
The problem that arises too often is that the brands are putting more focus on the sell and less on the educating elements. With so many sharing the exact same message, it sounds like a harmony of loud selling with very few sharing or inviting in their message.
CBD Messaging with perception considerations.
While it might be the first time you said it, many others might have said the exact same thing before. And for that matter, they have said it many times. So the more you put the energy into the design from brand discovery to brand development to be able to deliver telling your story in the most authentic way, the more you will be able to stand out.
USA CBD Expo has a great deal of speakers that discuss the importance of the messaging and the marketing that is being brought to the public. The next event is USA CBD Expo LasVegas in February of 2020.
Focus on structuring your messaging to stay authentic, educating and engaging when it comes to CBD and connecting with new audiences while you maintain those already connected to you.
CBD Messaging is an Archive tag for Brand Messaging Strategist Loren Weisman’s Website