Clarifying opinions and facts online has become, in some ways, more challenging with those claiming opinions to be facts and others not backing up their facts with proof.
Taking things at face value or headline value are not helping today. Then add the element of people choosing to believe their opinions are facts while thinking they can state a real fact with out backing it up to be believed has left us in a referencing mess online and off.
We also have to realize that even with the best intentions, the presentation or lack of justification in something being a fact or something else being an opinion only adds fuel to the fire.
Clarifying opinions and facts online
Vet, vet and check. If they are not clearly stating something as a fact, the best route to take is consider it an opinion. When it comes to facts, see what they are offering as proof besides saying it is a fact.
This is mostly for your reputation. If you are spreading facts that are not facts and believing the hype before it is proven, you only add to the problem over being part of the solution.
Look to find out if a fact is a fact or if someone passing off an opinion as a fact before believing and before sharing it yourself.
Brand Messaging Strategist Loren Weisman
Loren Weisman keeps a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
For some thoughts, tactics, tips and views from Loren, consider stopping by any of these links.