Connection should be authentic and not robotic. Bring back engagement by being true to those you are working to engage and connect with. So many marketing gurus are talking about automation and bot engagement to send messages that “seem like they are from you.” yet people are cluing into this new tactical approach and while it might create connection, it is far from authentic.
These auto follows for a moment where they follow so you will follow them and then they disconnect after a few hours is more of a sign of false engagement. Yes, it is a challenge to write a personalized note to every follower. But scheduling time to make a personal connection with 2 to 3 a day is a great way to make an impact. At the same time, create the broad messaging but giving credit to the intelligence of your hopeful connection. This is done by making it clear that it is going out to a number of people, over trying to convince them it is directly from you, is that much more honest and morale.