Creative brand development or CBD for short is the type of branding that should be considered for developing the strategies and the effective communication that is needed to stand out today in the the worlds of CBD and THC.
This is the mixture of the left brain and right brain working together to build a foundation inside of a brand that is as creative as it is strategic and methodical.
Mixing the two concepts will allow for a more sound brand that is protected while that much easier to apply to your messaging, your solicitations and the media. I take this approach with all clients as a brand messaging strategist. The idea is not just a look or a logo but finding the message, the engagement and the best tools to connect.
When the clarity is in place that covers the uniformity of the message and the brand while taking into account the perceptions others might have, you have a more sound system in place. That is why the brand discovery phase is so important. This includes locking down more than the .com. It means grabbing the bulk of the TDL’s, locking up the emails on the free email sites as well as signing up for not just the social media sites you want to use, but locking down your name and brand on as many as you can find.
It is part of the creative but also secure development to ensure that when someone is looking for you, they find you and are not deterred or redirected by others that look like you. Secondly, it is drawing people in that were not looking for you, to find you. And third, drawing out the authority in your brand to be found in an authentic way that is more inviting than forceful.
The foundation, the function, the uniformity and the authority of the brand will allow for the best messaging, the greatest engagement and the endurance needed to continue to connect and share over the old sell, yell and tell.