This is why it is not just filling out a simple questionnaire where you provided all the answers to work from.
This is why defining your brand messaging in the most effective way starts with a discovery that hits the initial information that come from you.
Then those words, phrases, concepts and ideas are researched against your intentions, other peoples perceptions and a range of touch points to find the right foundation for you.
Defining your brand messaging
This is one of the first steps we take and the list of what we look to in brand discovery from each brand and then how we test it, search it and run it across a series of touch points that allow us to organize the best content and best messaging directions for clients.
Dial in the messaging with the intel to create the best foundation that will ignite your brand messaging and help match your intention to your perceptions from others while at the same time clearly defining the subjective and objective elements of your brand.