foundation of authentic messaging

Foundation of authentic messaging is an archives tag for lorenweisman.com and part of a Brand Messaging Strategist Loren Weisman quote.

An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads Foundation of authentic messaging. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons. Foundation of authentic messaging

Messaging matters and messaging before marketing is a good way to go.

“When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.”

Words do not become more true when they are presented in marketing hype with no substance, authority or authenticity.

Text over rock wall and sky in Arches, Utah, with the text in the middle that reads "When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others."
“When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.”

Your foundation of authentic messaging

Stand out by standing true to you, your story and your message.

Messaging matters.

Words do not become more true when they are presented in marketing hype with no substance, authority or authenticity.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Brand messaging blueprint strategies for creative careers.
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