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foundation of authentic messaging

Foundation of authentic messaging is an archives tag for lorenweisman.com and part of a Brand Messaging Strategist Loren Weisman quote.

An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads Foundation of authentic messaging. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons. Foundation of authentic messaging

Messaging matters and messaging before marketing is a good way to go.

“When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.”

Words do not become more true when they are presented in marketing hype with no substance, authority or authenticity.

Text over rock wall and sky in Arches, Utah, with the text in the middle that reads "When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others."
“When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.”

Your foundation of authentic messaging

Stand out by standing true to you, your story and your message.

Messaging matters.

Words do not become more true when they are presented in marketing hype with no substance, authority or authenticity.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
© 2020 Loren Weisman. © ® ℗
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Brand messaging blueprint strategies for creative careers.
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Brand messaging quotes from brand messaging strategist Loren Weisman.

October 28, 2020 Loren Weisman 1

Brand messaging quotes from brand messaging strategist Loren Weisman. A set of FSG Messaging and Optics Brand Messaging Quotes from Loren Weisman. Brand messaging quotes […]

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Authentic messaging introductions and impression perceptions

October 4, 2020 Loren Weisman 1

Authentic messaging introductions and impression perceptions is the title of s7.E10 of the brand messaging podcast Wait What Really OK. Authentic messaging introductions A great […]

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Recent Quote from Loren

A quote graphic of with a pink and light blue outline and some dark clouds and sky in the background. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.
“Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.”

Recent Podcast from Loren

A featured Wait What Really OK cover graphic with a blue background and purple dots that is slightly distorted and that reads Is PEMF objectively proven or a subjective pseudoscience? Below is the season numbers and date of the episode.

Recent Video from Loren

Authentic opinions can amplify more in text above a green tree back ground

Recent Blog from Loren

defining your brand messaging

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
3 Minute Video Version
30 Second Intro Video


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