Foundation of authentic messaging is an archives tag for lorenweisman.com and part of a Brand Messaging Strategist Loren Weisman quote.
Foundation of authentic messaging
Messaging matters and messaging before marketing is a good way to go.
“When marketing is not grounded in a foundation of authentic messaging with authority, integrity and ability, it can end up costing worlds more, saying worlds less and sounding the same as so many others.”
Words do not become more true when they are presented in marketing hype with no substance, authority or authenticity.

Your foundation of authentic messaging
Stand out by standing true to you, your story and your message.
Messaging matters.
Words do not become more true when they are presented in marketing hype with no substance, authority or authenticity.