FSG strategic touch points is an archives tag for lorenweisman.com and a list of the touch points that are addressed in any brand discovery.
FSG Strategic Touch Points
These include:
Authority
Authenticity
Intention
Perception
Compliance
Accountability
Competition
Comparisons
Uniformity.
When the three core discovery elements are checked across the three core time frames and then followed by the seven fundamental operational touch points, then this intelligence and information is run across the strategic touch points in order to dig deeper and create a foundation that is sound and solid.
Next, this culmination of information is taken across the FSG process architecture and FSG messaging methods.
