Guilt and pressure marketing is an archives tag for lorenweisman.com and the lead title of an article surrounding fundraising in fear and not in love.
Guilt and pressure marketing
Step away from following the trend of being disrespectful to others. You would not want to be marketed to that way. Why choose to market to other people with an aggressive approach?
There are a number of very large companies with very larger marketing budgets that blast people very hard and aggressively. To stand out in the market today, it is not about copying a model with a budget that is nothing like yours. It is better to choose a more authentic, inviting and engaging approach to draw attention and maintain it.
Using engagement as the root, inform over advertise. Share instead of telling people to share your posts and look to creating inviting content over inviting people to like a page or add a comment.
The tone you set with your brand messaging strategy can make all the difference while allowing you to stand out with an inviting voice in the middle of so many people yelling and screaming for attention.