Help Find Answers is an archive tag for the Brand interrogation for development blog from Brand Messaging Strategist Loren Weisman.
Help find answers
One of the core elements as a brand messaging strategist with Fish Stewarding Group is to help to find answers. We do this together with clients.
It is not a situation where we ask a series of questions and just run with the answers given. Then, like many, try to make those answers fit into a template and something that is streamlined and been done before.
Our approach is to help find answers together with the client. We do ask a great deal of business questions in the brand discovery and brand development phases. Still, once we get back that information, we go over the answers together and find the solutions and elements that best represent that brand, business or persona.
When we work together and ask an array of questions to run through the entire foundation of a brand, we can then structure that brand from the strongest foundation up to allow it to serve and be amplified the way it wants to be.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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