Loren Weisman
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initial interviews and history

Initial Interviews and history research for a better brand messaging strategy foundation comes down to learning about more than just the business.

As a brand messaging strategist, when I begin the brand discovery and brand development phases, I look into the product or business, but also dg in to the person or people that have created it.
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These initial interviews and history bring the business its persona.

So many focus on just the product, the service and the compounding of marketing, advertising and promoting of it. The story gets lost and when you compound the competition and other similar businesses out there that are doing the same thing, the harmony of the sell can make your voice and product go unseen and unheard.

When you capture and create the foundation of the business in the messaging and then add the messaging and story of the people behind it, the elements related directly and indirectly, the story comes alive and it stands out.

These initial interviews for branding go well past the business. They focus on the people, the authenticity, the story and the who, what, when, where, why and how of how things came about.

This allows for a foundational message that is sold, while creating the outline and initial editorial calendar for all content that can be used to engage, market and connect to anyone and everyone.

When you are honing in the messaging of your brand, be sure that the message includes your authenticity, your authority and your history so it can be yours. This will also help your story and stories to be heard over the numbers of brands that are saying the exact same thing.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 West Plant Street
Winter Garden, Florida, 34777-0991
Wb: https://fishstewarding.com/
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Brand Messaging Strategy Initial Interviews and history

September 10, 2019 Loren Weisman 1

Brand Messaging Strategy Initial Interviews and history. A starting point that allows for a better finished product for your brand, your messaging and the content […]

Latest Quote: 12-23-2020

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FSG Communication Intro

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Podcast * S8.E6.N129*

An image of the top half of the wait what really ok logo with a Christmas tree behind it and the title that reads Shop local shaming.

11-09-2020 Video short

An image of a blurry dock and water with the title over it that reads brand messaging videos initiating authentic engagement. Also a clear image of the dock and a picture of Loren Weisman.

Project Sample Documents

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…Consider This: * S1.E4.*

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Messaging Matters *S1.E2.*

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
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30 Second Intro Video


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