Initial Interviews and history research for a better brand messaging strategy foundation comes down to learning about more than just the business.
As a brand messaging strategist, when I begin the brand discovery and brand development phases, I look into the product or business, but also dg in to the person or people that have created it.
These initial interviews and history bring the business its persona.
So many focus on just the product, the service and the compounding of marketing, advertising and promoting of it. The story gets lost and when you compound the competition and other similar businesses out there that are doing the same thing, the harmony of the sell can make your voice and product go unseen and unheard.
When you capture and create the foundation of the business in the messaging and then add the messaging and story of the people behind it, the elements related directly and indirectly, the story comes alive and it stands out.
These initial interviews for branding go well past the business. They focus on the people, the authenticity, the story and the who, what, when, where, why and how of how things came about.
This allows for a foundational message that is sold, while creating the outline and initial editorial calendar for all content that can be used to engage, market and connect to anyone and everyone.
When you are honing in the messaging of your brand, be sure that the message includes your authenticity, your authority and your history so it can be yours. This will also help your story and stories to be heard over the numbers of brands that are saying the exact same thing.
