Inspiring engagement comes from authenticity to start a connection. Asking someone what their favorite this or that does not always inspire engagement. But, when a company is genuine and looking to create a conversation that they want to be a part of, the inspiration can kick in. Many one way conversations are started, even by the bots to try to get people talking to each other.
Now, connection with each other is not bad, but if they are looking to engage with you, then you have to engage with them. Robot responses, template discussions, and limited reactions do not inspire engagement.
Take the time yourself or set it for another human to create the engagement that creates connection. Look to conversations that you or your brand can be a part of. It might take a while to respond or add thoughts, but get them in there. These authentic connections push better conversions and maintain people while inspiring them to stay in touch.