Invite by explaining about is an archives tag for lorenweisman.com and the lead of a brand messaging quote from Brand Messaging Strategist Loren Weisman.
By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.
Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.
“Invite by explaining about you and your store. Market by educating about what you have. Message by sharing why it can be an advantage to buy from you… And consider staying in an authentic, sympathetic and relatable tone.”