It is not milk is an archives tag for lorenweisman.com and part of am authentic messaging quote from Brand Messaging Strategist Loren Weisman.
It is not milk
And, this is just an opinion, not trying to call it an objective fact, but his rings true for me.
“If it comes from a pot that reads decaf, it is not coffee. If it comes from a nut, it is not milk.”
