It is not your fans

It is not your fans is an archives tag for lorenweisman.com and part of a brand messaging strategist quote from FSG messaging and Optics’ Loren Weisman.

An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads It is not your fans. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons. It is not your fans

The full quote from Loren Weisman is…

It is not your fans or your customers’ job to market you. Stop treating them like it is.

Many get lost in an idea that every customer and fan should be marketing.

text over graphics
It is not your fans or your customers’ job to market you, Stop treating them like it is.

It is not your fans…

That pressure on those fans and or customers can send them running. If they have already bought from you, why should they be required to market for you. Be careful in your requests to have others do the marketing for you. It can come off rude, disrespectful and selfish.

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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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