Lead with the how is an archives tag for lorenweisman.com and the lead of a brand messaging quote from Brand Messaging Strategist Loren Weisman.
Lead with the how
Many choose to explain they have all the answers, but very few share how they will get you there. That is where this brand messaging quote comes from.
Lead with the how. So many scream only about what they can do for you. Consider standing out by sharing the authenticity, authority and intelligence of how you can do it with them.
When we share how we can help another, how our process works and how working with us goes, it can give a greater professionalism and transparency to the process, while allowing us to stand out from those only hanging in the hype.