Loren Weisman
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local business brand messaging

Local business brand messaging is an archives tag for lorenweisman.com and part of the topic of a brand messaging blog and podcast focused on messaging.

An archives tag with the center text that reads local business brand messaging with a background of a Christmas tree and an image of Loren Weisman and the FSG logo. Local business brand messaging

There is no solid, honorable or professional reason whatsoever to shame someone for not buying something at your shop or at a local shop when it comes to local business brand messaging.

Even before the quarantine and especially around holiday times, there is an increased amount of messaging to shop and buy local. While that is nice for the community and local businesses, the use of the passive aggressive to aggressive and even insulting messaging behind a great deal of it is neither inviting or welcoming.

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Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
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Loren Weisman is a contributor for FSG Messaging and Optics. Weisman focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. He is also the host of the brand messaging podcast; Wait What Really OK.
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© 2020 Loren Weisman. All Rights Reserved ® ℗
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Messaging Videos Series IMDb
Instead of that…Consider This! Video Shorts IMDb
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Opening Theme Song Credit
What Really Ok Theme Song” by RKVC.
©  2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
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Closing Theme Song Credit:
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Copyright 2016 Dig And Be Dug Music (BMI).
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 W. Plant Street
Winter Garden, FL, 34777-0991

Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Shop local shaming and small business messaging missteps.

November 27, 2020 Loren Weisman 1

Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand […]

Recent Quote from Loren

A quote graphic of with a pink and light blue outline and some dark clouds and sky in the background. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.
“Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.”

Recent Podcast from Loren

A featured Wait What Really OK cover graphic with a blue background and purple dots that is slightly distorted and that reads Is PEMF objectively proven or a subjective pseudoscience? Below is the season numbers and date of the episode.

Recent Video from Loren

Authentic opinions can amplify more in text above a green tree back ground

Recent Blog from Loren

defining your brand messaging

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

Brand Messaging Mission Statement(s):
30 Minute Podcast Version
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30 Second Intro Video


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