Local business brand messaging is an archives tag for lorenweisman.com and part of the topic of a brand messaging blog and podcast focused on messaging.
Local business brand messaging
There is no solid, honorable or professional reason whatsoever to shame someone for not buying something at your shop or at a local shop when it comes to local business brand messaging.
Even before the quarantine and especially around holiday times, there is an increased amount of messaging to shop and buy local. While that is nice for the community and local businesses, the use of the passive aggressive to aggressive and even insulting messaging behind a great deal of it is neither inviting or welcoming.
