Messaging and optics blog is an archives tag for lorenweisman.com and one of the alternate names for Brand Messaging Strategist Blog from Loren Weisman.
Messaging and optics blog
This blog covers an array of messaging and optics topics to consider when it comes to your brand messaging, messaging performance and presentations. While the topics may change, the overarching theme focuses on the touch points of messaging.
From the anchor messaging of your story and brand to the way you share that messaging through content, promotion, performance and marketing, these are ideas and articles bringing up things to keep in mind.
Not every blog will relate directly to you, but my hope is that you find information at times that can be helpful for you. I also ensure that I differentiate between my opinions and the substantiated, proven and vetted facts in order to allow you to understand when I am stating an opinion and why, just as I will share the facts and explain where I can back them up.