Messaging matters and matters of messaging is a short video series focused on stewarding strategic solutions through authentic and authoritative messaging.
Loren Weisman, a brand messaging strategist for FSG Messaging and Optics.
Each video dives into an array of topics including brand messaging, the tone, temperature, tactics and optics of your message, brand messaging discovery, message auditing, messaging performance, subjective and objective messaging approaches, intention vs perception authoring and interviewing, messaging protection and security, message integrity amplification, marketing your message, crisis management for your messaging, messaging issues and problems as well as outstanding messaging examples.
When you consider and take in some of these ideas, observations and strategies, it may assist you in formatting, editing, resetting or even creating the messaging that is authentically, authoritatively and engagingly yours.
This show also asks you to consider the concept of messaging before marketing in order to ensure that when your message goes to marketing and advertising, it is rooted in a sound foundation resonating in the integrity of your story, authority and authenticity.
Anything less, might just make you sound more like everyone else.