Messaging Matters is an archives tag for lorenweisman.com and a core theme for Loren Weisman as well as the FSG Messaging and Optics methodology.
Messaging matters online and off.
It comes down to more than just the message that you feel in your heart, it is a clarification and an examination of how that message is shared and performed to reach the most people possible with the intention that you would like to have heard.
Consider taking the time to review, evaluate and run through the words you are choosing to connect, in order to allow more connections.
It is impossible to get everyone to understand it. Still, tending to the tone, temperature and tactics of what you want to have heard, can get that message heard by that many more.