Messaging perception issues is an archives tag for lorenweisman.com and the topic of a blog from Brand Messaging Strategist Loren Weisman.
Messaging Perception Issues
Sometimes, we know something so well that as we share our messaging and stories about it, we tell them in a way that only we can understand. The intention is so true and yet the perception is missed by so many. Consider addressing the messaging perception issues that you may not even be aware are there. Throwing more money at marketing a message that is not understood only makes for more confusion, more costs and less conversions.
Take the time in brand messaging discovery to discovery the story and the performance of that story to reach the widest audience possible.