No one can create your brand for you is an Archives tag for lorenweisman.com and part of a quote from Brand Messaging Strategist Loren Weisman.
This quote from Loren Weisman contradicts the views of many writers and marketers that claim they can create your brand, your messaging or your story. With out your involvement, input and direction, a story can be created, but not your story. The authenticity comes from your involvement. Be involved at all stages with those creating the messaging with you.
“No one can create your brand for you. No one can create your story for you. To be authentically created, this has to be with you.”
Stay in tune and resonating with the story that is true. it can be strategized and adjusted, but always make sure it is anchored in truth and rooted in the integrity of you, not the fluff of hype and marketing.