Popularity over authenticity is an archives tag for lorenweisman.com and part of a title of a brand messaging video and blog from Loren Weisman.
Are you commenting for popularity and to be seen? Or are you commenting for authenticity and adding to the conversation as you bring your thoughts to it? Commentpreneurs posting for popularity over authenticity. Have you noticed them?
Many people are starting to notice the difference between the authentic comment and those that spend up to an hour or more a day moving through high profile and local profiles especially on LinkedIn, making short comments to garner attention.
Many are not even reading the article and only basing the like on the popularity of the link. Avoid the road of the serial entrepreneur and the lack of authenticity that comes with it.