Practically Perfect Perceptions is an archives tag for lorenweisman.com and the title of a blog and podcast on that topic from Loren Weisman.
Practically Perfect Perceptions
Practically Perfect Perceptions will serve messaging in a more authentic way than trying to achieve a perfect perception which can never happen. And chasing that perfection can only shift a message too much, which in turn can confuse and contradict.
Look to reach a wide audience with a narrative that is humble enough to realize that the perception can be different from the intention, but at the same time, not trying for complete understanding, which is unrealistic and dangerous for your brand in the end.