Protect your professional reputation is an archive tag for the brand messaging website and used in a blog written by Loren Weisman.
While the intention is well placed to help your friend when it comes to referring business, it can end up hurting you if you refer someone just because they were a friend. Even worse if they do not have the ability and are not capable of executing what needs to be done.
Protect your professional reputation
By keeping that in mind, and keeping with the mindset that you can mention a friend, but consider that your professional reputation depends on the quality of this individual.
This is part of how the referral networks end up being dangerous. By keeping your reputation in mind when it comes to referring and not just thinking about how you do quid quo pro selfish promotions to try to get more marketing for yourself, it allows for better decisions to be made.
Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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