Psychology and perceptions of a brand should be taken in to account as you account for the full extent of your brand discovery and brand development.
Moving beyond just the basic look, color and feel, it is key to dig into the intentions, perceptions and the overall psychological effect of a brand. You can spend all day creating linear messaging that resonates with you, but if it is not connecting with others or setting off red flags, then you are sharing a message that few are receiving.
Psychology and perceptions of a brand
Sometimes, we are too close to understand that our product, service, branding messaging or content might not make sense to others. At the same time, in the excitement of our explanations, our definitions or what we see as ours, may have already been said, already been done or worse, said by those that did not do it the right way.
This is where the psychology and perceptions of a brand come into consideration in the brand discovery. The business plan, the numbers and the whole presentation of prospectus is key, but the root messaging, the delivery and the endurance of relational engagement should be put together the right way.
This is where the message is structured to represent the authenticity and authority you have, while pinging that message against competitors, comparing types as well as searching to see how different parts of the messaging comes up online and how people as a whole react to it.
As a brand messaging strategist, I ask people to look at themselves and the array of their message and story but also to consider how the perception can be different from the intention. And, this is not about crafting a message for the people and losing yourself, but more so authoring your messaging to be understood by as many as possible.