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psychology and perceptions of a brand

Psychology and perceptions of a brand should be taken in to account as you account for the full extent of your brand discovery and brand development.

An archives tag graphic with a blue background and a white title inside of a white outlined rectangle that reads Psychology and perceptions of a brand. Above is the FSG logo as well as some text and an image of Loren Weisman. Beneath the rectangle is some smaller text and a series of social media icons. Psychology and perceptions of a brand

Moving beyond just the basic look, color and feel, it is key to dig into the intentions, perceptions and the overall psychological effect of a brand. You can spend all day creating linear messaging that resonates with you, but if it is not connecting with others or setting off red flags,  and it isn’t telling your story, then you are sharing a message that few are receiving.

Sometimes, we are too close to understand that our product, service, branding messaging or content might not make sense to others. At the same time, in the excitement of our explanations, our definitions or what we see as ours, may have already been said, already been done or worse, said by those that did not do it the right way.

This is where the psychology and perceptions of a brand or the branding on the brain aspects come into consideration in the brand discovery. The business plan, the numbers and the whole presentation of prospectus is key, but the root messaging, the delivery and the endurance of relational engagement should be put together the right way.

mountains and a lake in background with textThis is where the message is structured to represent the authenticity and authority you have, while pinging that message against competitors, comparing types as well as searching to see how different parts of the messaging comes up online and how people as a whole react to it.

As a brand messaging strategist, I ask people to look at themselves and the array of their message and story but also to consider how the perception can be different from the intention. And, this is not about crafting a message for the people and losing yourself, but more so authoring your messaging to be understood by as many as possible.

Psychology and perceptions of a brand is an Archive tag for Brand Messaging Strategist Loren Weisman’s Website

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics.
Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.
Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 W. Plant Street
Winter Garden, FL, 34777-0991
Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
© 2020 Loren Weisman. © ® ℗
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A featured graphic with a white ceiling with two white lights and a series of pipes. Then, in the middle, a blue rectangle in the center with a white border around it with white text that reads Defining your brand messaging from intention to perception. Above is the FSG Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman. The blue rectangle is surrounded by a white Fish Stewarding Group logo watermark.

Defining your brand messaging from intention to perception.

February 10, 2021 Loren Weisman 1

Defining your brand messaging from intention to perception and in-between. A Fish Stewarding Group Blog from brand messaging strategist Loren Weisman. Defining your brand messaging […]

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Brand Messaging Sampler. A bite size about me and FSG variety plate.

November 15, 2020 Loren Weisman 1

Brand Messaging Sampler. A bite size about me and FSG variety plate. A Bite Size Brand Messaging Sampler page about me, my views, my approach, […]

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“Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.”

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Recent Blog from Loren

defining your brand messaging

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

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