Question sheet in an archive tag for a blog from brand messaging strategist Loren Weisman. In that blog, he dives into an extended question sheet that helps to find all the aspects of defining your brand messaging and the pieces that will play a role down the line as well as in the moment.
Question sheet
It takes a collection of the facts as well as opinions to help clarify the subjective vs objective messaging elements. All too often the questions about building a brand are vague, one sided, simple and missing a great deal of information that can be costly down the line.
By digging deeper in to the questions that relate to the look, but also the feel and an array of other touch points, the right messaging for the brand can be built cost and time effectively.
So while this question sheet might feel long, each answer allows the whole to compound and for a better foundation to be built.
“In painting a palette with a wide array of information, before painting the picture of your brand…
it allows for the tone, temperature and clarity of your brand, the messaging and the process architecture to all come together in harmony at the same time.”
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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
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Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)
207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
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For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
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