Referrals with authority is an archives tag for lorenweisman.com is a topic brand messaging strategist Loren Weisman discusses and asks for.
Referrals with Authority
Anyone can easily share another service to promote someone that is promoting them. However those referrals with authority are the ones that make the difference.
When people put their reputations and honor on the line to both share, but also not to share about a person or service; well that becomes more rare. Share only those and share only about those you can base your reputation on. Differentiate between passing along a name to promote and telling someone who they should use.
Keep the authority and authenticity alive in referrals.
