Sales pitch comes second.
Consider always leading with the inspiring engagement that inspries people to engage. This can happen by applying the content first over just trying to funnel someone to buy.
It also allows you to deliver so much more than a sell, after the sell, after the sell. This brand messaging strategy approach will help to maintain those that know you as well as those just learning about you.
Sales pitch comes second
It means you do have to care and you do have to share. To try this to only sell most likely will backfire, but if you want to grow those connections with your audience, and drive them to know you and what you have over trying to drive a sale, it can work very well.
Step back from the whole Skyrocket your sales hype. Step toward how you can communicate in a way that differentiates and amplifies who you are and what you are doing.
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Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.
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Weisman Brand Messaging Strategy Services
(A subsidiary division of The Fish Stewarding Group)
207 West Plant Street #770991
Winter Garden, Florida, 34777-0991
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For some thoughts, tactics, tips and views from Loren, consider visiting any of these links:
Fish Stewarding Group Website
Loren’s Website and Blog
Loren’s Wait What Really OK Podcast
Loren’s YouTube Videos
Loren’s Instagram
Loren’s Amazon Author Page
Brand Messaging Strategy Services List
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