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sharing your authentic content

Sharing your authentic content is an archives tag for lorenweisman.com is part of an article from brand messaging strategist Loren Weisman.

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Sharing your authentic content

It comes down to more than just sharing content that could be anyones, it comes to you sharing you, your story and your content.

Consider that in tall the promises for others to create for you, that your engagement can have a greater effect when that content is rooted in you, from you and aligned with your story. Many choose to find content farms and look to ideas to shortcut when it comes to content. Still, when it is from you, about you and authentic to you, the messaging can stand so much stronger and be that much more engaging.

Tell your story, not a story and if you are getting help with your content, make sure it reads, sounds and tastes like it is you in your authenticity and not just words and phrases to try to build a false story for hype popularity.

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Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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© 2020 Loren Weisman. All Rights Reserved ® ℗
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A featured graphic with a black and white background, with a lamp, books and a wine glass and a white centered title that reads Converting photos through storytelling and authentic connection to pictures. Above is the FSG Logo as well as a center text that reads Brand Messaging Strategist Loren Weisman.

Converting photos through storytelling and authentic connection to pictures.

December 15, 2020 Loren Weisman 0

Converting photos through storytelling and authentic connection to pictures. An FSG messaging and Optics Brand Messaging Strategist Blog from Loren Weisman. Converting photos through storytelling […]

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Brand messaging strategy calendar for sharing your authentic content

November 5, 2020 Loren Weisman 2

Brand messaging strategy calendar for sharing your authentic content. An FSG Messaging and Optics blog from Brand Messaging Strategist Loren Weisman. A brand messaging strategy […]

Recent Quote from Loren

A quote graphic of with a pink and light blue outline and some dark clouds and sky in the background. In the center is a blue circle with and FSG logo watermark and a quote in white text that is credited to Loren Weisman in a small font on the bottom and in the center reads Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.
“Consider choosing the "here is how" over the "I know you can" types. Consider connecting with those that have the authority and ability to show, educate and help you create what you want, instead of those that only focus on vague directions, hearsay instructions, empty motivation and scripted hype.”

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defining your brand messaging

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product.

Brand Messaging Mission Statement(s):
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