Sharing your authentic content is an archives tag for lorenweisman.com is part of an article from brand messaging strategist Loren Weisman.
Sharing your authentic content
It comes down to more than just sharing content that could be anyones, it comes to you sharing you, your story and your content.
Consider that in tall the promises for others to create for you, that your engagement can have a greater effect when that content is rooted in you, from you and aligned with your story. Many choose to find content farms and look to ideas to shortcut when it comes to content. Still, when it is from you, about you and authentic to you, the messaging can stand so much stronger and be that much more engaging.
Tell your story, not a story and if you are getting help with your content, make sure it reads, sounds and tastes like it is you in your authenticity and not just words and phrases to try to build a false story for hype popularity.
