skimping on brand messaging as well as the foundational and security aspects can make things harder. From the expenses that will arise from the shortcuts to the additional costs inside of marketing and advertising.
Skimping on brand messaging can start with the name and if that names belongs to some one else or when searched goes to brands that are not you, that can be the start of problems that will be both expensive in the moment, but cost more over time.
Ensuring the name, the brand, the messaging and the security is in place from the beginning will allow for a reduction over time in the costs of marketing. The more content can be compounded as it is connected to the overarching message and the authenticity, the easier and more affordable it will be to create and distribute content.
Next skimping on brand messaging will only make for distorted messaging. So many out there right now that have skipped on these elements use fly by night template blogs and content that they try to pass off as their own.
You can skimp, you can short cut and occasionally it is something you can get away with. Still, the long term costs will add up and the issues that could have been addressed early on, often have a way of showing up later down the road.
Take the first step seriously and try not to skimp. What can amount up later on can be overwhelming in time and costs when it comes to your brand.