Messaging and Optics Strategist
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small business messaging missteps

Small business messaging missteps is an archives tag for lorenweisman.com and part of a title for a brand messaging podcast and blog covering this topic.

An archives tag graphic with the title in the center that reads Small Business Messaging Missteps.vSmall business messaging missteps

There is no solid, honorable or professional reason whatsoever to shame someone for not buying something at your shop or at a local shop. Even before the quarantine and especially around holiday times, there is an increased amount of messaging to shop and buy local.

While that is nice for the community and local businesses, the use of the passive aggressive to aggressive and even insulting messaging behind a great deal of it is neither inviting or welcoming.

By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.

Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.
A show sheet picture with a great deal of text and the graphic for the podcast episode titled Shop Local Shaming and small business messaging missteps.

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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Shop local shaming and small business messaging missteps.

November 27, 2020 FSG Messaging and Optics Strategist Loren Weisman 1

Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand […]

FSG Messaging and Optics Strategist Loren Weisman

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group (FSG). Weisman keeps a focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.
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Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. The FSG branches include FSG Messaging and Optics, FSG Development, FSG Living Villages, FSG Living Homes, FSG Living Buildings, FSG Living Panels, FSG Realty, as well as FSG Africa. FSG is bearing the weight of messaging, strategy, finance and development by coming along side.
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Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
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Fish Stewarding Group
FSG Development
FSG Living

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