Small business messaging missteps is an archives tag for lorenweisman.com and part of a title for a brand messaging podcast and blog covering this topic.
vSmall business messaging missteps
There is no solid, honorable or professional reason whatsoever to shame someone for not buying something at your shop or at a local shop. Even before the quarantine and especially around holiday times, there is an increased amount of messaging to shop and buy local.
While that is nice for the community and local businesses, the use of the passive aggressive to aggressive and even insulting messaging behind a great deal of it is neither inviting or welcoming.
By flipping the switch and considering a different way to explain with small business messaging that honors everyone, the chances of opening up that many more minds can happen.
Moving from shop local shaming with aggressive and fear messaging to a place of love and engagement can do worlds of good.
