Messaging and Optics Strategist
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small business messaging

Small business messaging is an archives tag for lorenweisman.com and part of the title of a brand messaging blog and podcast covering that topic.

An archives tag graphic with the center text that reads small business messaging with a Christmas tree in the background as well as an image of Loren Weisman and the FSG logo.Small business messaging

When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

On the other side of it, focusing only shop local shaming style campaigns from a small business messaging platform and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while setting an obligation statement about what you need to do, what you have to do and why you have to help by shopping local.
A show sheet graphic in Orange with the Wait What Really ok Logo and the title that reads Shop Local Shaming and small business messaging missteps.

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Brand Messaging Strategist Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.
Fish Stewarding Group is stewarding strategic solutions and building authoritative businesses with authentically sound people. Loren focuses on the authenticity, authority, psychology and perceptions of the message and story.
Weisman is also the host of the FSG brand messaging podcast; Wait What Really OK.
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Shop local shaming and small business messaging missteps.

November 27, 2020 Loren Weisman 1

Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand […]

FSG Messaging and Optics Strategist Loren Weisman

Messaging and Optics Strategist Loren Weisman works with the Fish Stewarding Group.

Loren focuses on the authenticity, authority, psychology, liability and transparency of the message. He is also the host of the FSG brand messaging and optics podcast; Wait What Really OK.

 

Fish Stewarding Group is bearing the weight of messaging, strategy, finance and development by coming along side.

Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people.

More at the Fish Stewarding Group

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