Loren Weisman
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small business messaging

Small business messaging is an archives tag for lorenweisman.com and part of the title of a brand messaging blog and podcast covering that topic.

An archives tag graphic with the center text that reads small business messaging with a Christmas tree in the background as well as an image of Loren Weisman and the FSG logo.Small business messaging

When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.

On the other side of it, focusing only shop local shaming style campaigns from a small business messaging platform and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.

Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while setting an obligation statement about what you need to do, what you have to do and why you have to help by shopping local.
A show sheet graphic in Orange with the Wait What Really ok Logo and the title that reads Shop Local Shaming and small business messaging missteps.

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Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses.
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Loren Weisman is a contributor for FSG Messaging and Optics. Weisman focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. He is also the host of the brand messaging podcast; Wait What Really OK.
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© 2020 Loren Weisman. All Rights Reserved ® ℗
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Opening Theme Song Credit
What Really Ok Theme Song” by RKVC.
©  2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
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Closing Theme Song Credit:
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
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Fish Stewarding Group
& FSG Messaging and Optics
(Orlando Division)
207 W. Plant Street
Winter Garden, FL, 34777-0991

Em: brandmessagingstrategist@gmail.com
Ph: 001-407-614-7446
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Shop local shaming and small business messaging missteps.

November 27, 2020 Loren Weisman 0

Shop local shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand […]

Latest Quote: 12-23-2020

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FSG Communication Intro

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Podcast * S8.E6.N129*

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11-09-2020 Video short

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Project Sample Documents

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…Consider This: * S1.E4.*

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Messaging Matters *S1.E2.*

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Brand Messaging Strategist

Loren Weisman is a Brand Messaging Strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group.

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