Small business messaging is an archives tag for lorenweisman.com and part of the title of a brand messaging blog and podcast covering that topic.
When we take a step back and look at the situation as well as the perceptions of others, it can allow for a more engaging messaging in the advertising that can invite and market that many more people to local shopping.
On the other side of it, focusing only shop local shaming style campaigns from a small business messaging platform and using a yell, tell, sell and insulting vibe is not drawing people in, it is pushing them away. Moving the methodology and strategy of small business messaging to a place of authenticity, humility and respectful engagement can bring greater results.
Aggressive and fear messaging tends to keep other people’s walls up and ears closed. So many of the campaigns tend to trash the corporate stores and big business, while setting an obligation statement about what you need to do, what you have to do and why you have to help by shopping local.