THC and Hemp methods are acronyms for tactical habitual compliance and honorable engagement message presentations. These are two of the acronyms I like people thing about in creating their messaging and content for any brand tied to hemp, THC and beyond.
With the intense and overbearing messaging happening in the cannabis worlds, taking both a more compliant and engaging approach helps to penetrate a market. So many are basically, screaming their sales, marketing and pitching. In turn, it is turning people away and annoying those that could be great connections and customers.
In your brand messaging strategy, to stand out, the continuity has to be there. And not just putting out information or content that comes to mind. It is looking at what else is out there in a similar tone. This is where the tactical plays in.
And in your creative brand development or CBD, the idea is to stay creative while sticking to the compliance and rules that go along with sharing information. Again, and this is big with CBD, you can not state it is a pain reliever, but you can state, it may help with pain.
Inside the THC and Hemp methods:
If you keep these words by a computer or on the top of the files where you are creating content, that reminder can serve to help you hone in a message that will continue to stand out. The authenticity, compliance and consideration in your strategy and messaging can give you a platform to be heard over the noise of the same old sales pitches.