Things we think and do not say is an archives tag for lorenweisman.com and a reference to a famous movie mission statement title that ties to messaging.
“Things we think and do not say
The Future of Our Business.”
A famous movie from the mid 90’s opened with the star sending out a copy of his mission statement that was titled
In this, he shared in a very transparent and eloquent way, his views, his story and his beliefs. And, while it resonated privately, it ended up getting him fired. As a play on words and reference to the 90s classic, Loren Weisman calls his Brand Messaging Mission Statement…
“The things we say and do not think… about: The Future of Our Business.”
This directly touches on how we speak too quickly and do not think about all the factors and other touch points that can go in to how our messaging is being received.