Why posting the same content is hurting more than helping comes down to the simple fact that repetition can bore your audience. Putting up the same content which often times is the same sell turns off and turns away those that you want to stay connected and keep engaged.
If you only have a couple videos and a couple photos or couple quotes, it can show you as not having that much to say. Your authenticity and authority will come from continually sharing and discussing ideas, engagement and content that is always new.
Why posting the same content doesn’t mean new
It does not have to be brand new content all the time, but your spin your thoughts, your ideas, your approach and your information authentically.
The same content, day after day gets old and pushes people off. It is not about spending too much time to create new content. It is about creating a system to develop content easily, effectively and regularly. Lastly, developing content that engages, connects and maintains those that have connected as it continues to draw more interest to new people too.