Why would you hire a branding strategist before you start marketing? The simple answer is that without a foundational brand, it will be much more challenging to market yourself and your product correctly.
Bringing in a branding strategist that can see you, your service or product from a different view prior to beginning your marketing can allow you to reinforce and solidify a plan to marketing your brand for the best results at the least cost.
Too many publicists, online marketers, and advertisers are ready to start promoting, but they want to get paid and get moving. If you are not marketing and promoting a solid brand with a clear message that has layers of content spread across different ad formats, videos, images, blogs and audios, it makes for a more challenging road as well as a more expensive one.
A branding strategist can help with this organization and this strategy to allow for the right navigation and direction for your marketing.