Words to remove from your talks, your books and content as a whole. Words to remove is an archive tag for Brand Messaging Strategist Loren Weisman’s website with a blog of the same primary keyword phrase.
Look at the words you tend to use as a crutch or as holders for the real words you want to say. While it might be a bit of a challenge, consider working on removing to create a more authentic impact. With so many losing the intensity in their brand messaging strategy, the removal of these overused words can stand out.
Think of what doesn’t need to be there and consider removing it for space instead of filling the space with words that are not helping your impact. Even if you have to pause, it’s ok. Allow for a space and the words of your authority to come together. This can be much more powerful than reducing your authority with words that can dull the message.
Words to remove is an archive tag for the brand messaging website.