You are going to fail is an archives tag for lorenweisman.com and the lead of a quote from brand messaging strategist Loren Weisman.
And it is ok as well as nothing to hide. Too many seem to want to hide failure. In that hiding, they tend to not learn from what went wrong. By facing failures and even to an extent, wearing them as a badge of honor, you can showcase how you handled it, what you learned from it and how you do things differently because of it.
It might hurt and it might be hard to accept the fact that you are going to fail but in that acceptance comes a greater level of professionalism and honor.
Learn from the mistakes so you can avoid them in the future. Stop worrying about working up lies and sweeping failures under the rug too. If someone can not see you for being stronger and more educated from a failure and is out there looking for the person that has the absolute perfect track record, you might not want to work with them.
From revisiting the brand discovery to brand development and the relationships that need to be removed or those that need to be reinforced, a change to audit the failures, the mistakes and the situation can help.
On the other hand, if you are repeating failures over and over, making the same mistakes; it is time to right the ship, learn from the mistakes that keep repeating and while accepting that you are going to fail, putting in the effort to never fail that way again.