Brand Communication Video Shorts from Loren Weisman on communication, messaging, optics and trending topics.
1. Are You Making Critical Branding Mistakes That Affect Growth?
02-20-2025
Optimize your branding process with strategic planning in this YouTube Short on effective brand development. I try to highlight the importance of building a solid foundation before launching marketing efforts.
Learn why the “ready, aim, fire” approach trumps the hasty “ready, fire, aim” method for small business branding.
2. Are Branding Strategies Failing You? Consider Asking These Key Questions
02-21-2025
Evaluate your branding strategy’s effectiveness with key questions in this YouTube Short. I try to show why generic branding approaches may fail small businesses.
Learn to identify if your current strategy aligns with your unique business identity and goals.
3. Is TikTok Really a Danger to your Privacy?
02-22-2025
Weigh the potential security risks of using TikTok for your business in this YouTube Short. I explore how TikTok’s data collection practices and privacy concerns could impact entrepreneurs and small business owners.
4. Building Strong Brand Authority Through Honest Communication
02-24-2025
Amplify your small business brand with authentic communication strategies. As a Brand Communications and Optics Strategist, I present why honesty and transparency are crucial for building lasting authority.
This YouTube Short offers practical insights for entrepreneurs on creating a stable, secure brand foundation.
5. How To Identify Legitimate Online Studies And Avoid Deception
02-25-2025
Navigate the maze of online studies with confidence in this YouTube Short on identifying legitimate research. As a Brand Communications and Optics Strategist, I explore how entrepreneurs can verify claims backed by studies to enhance their business credibility.
Learn practical strategies for distinguishing genuine research from misleading information.
6. The Powerful Impact Of Sharing Stories Instead Of Telling
02-26-2025
Dig into the power of authentic storytelling in your small business marketing with this YouTube Short on sharing vs. telling. I touch on how entrepreneurs can elevate their brand engagement through strategic storytelling techniques.
Learn to craft compelling narratives that resonate with your audience, moving beyond the “yell, tell, sell” approach.
7. Are You Being TRULY Authentic Or Just PRETENDING To Be An Authority Figure?
02-27-2025
Challenge the notion that every entrepreneur needs a book or podcast in this YouTube Short on authentic brand building. As a Brand Communications and Optics Strategist, I talk about why forcing content creation can harm your business credibility.
Learn to assess if you have genuine expertise to share before jumping into publishing or podcasting.
8. How To Use AI In A Transparent And HONORABLE Way
02-28-2025
Look into the power of ethical AI usage in your small business with this YouTube Short on transparent AI practices. I share how entrepreneurs can leverage AI responsibly to enhance their brand authenticity.
9. Try These Highly Effective And Respectful Communication Tactics
03-01-2025
Elevate your business communication with effective and respectful tactics in this YouTube Short. As a Brand Communications and Optics Strategist, I reveal how entrepreneurs can transform their approach to audience engagement. Learn to replace forceful directives with inviting, humble language that resonates with potential clients.
10. Do Business Coaches Provide FOUNDATION or Just FLUFF?
03-03-2025
Uncover the truth about business coaching in this YouTube Short that separates genuine guidance from empty motivation. As a Brand Communications and Optics Strategist, I dig in to how entrepreneurs can identify coaches who provide actionable strategies versus those offering mere confidence boosts.
11. Does Your Brand Name Set You Up For Success Or Failure?
03-04-2025
Review the power of strategic brand naming for your small business success. As a Brand Communications and Optics Strategist, I share why choosing the right name can be crucial for your brand’s foundation and future growth.
12. Creating A Business That Profits Without EXPLOITING Anyone
03-05-2025
Study the potential of ethical business practices with this YouTube Short on creating a profitable enterprise without exploitation. As a Brand Communications and Optics Strategist, I share how entrepreneurs can build sustainable businesses based on fair value exchange.