Illuminating authoritative intelligence and amplifying authentic experts
Loren Weisman
Brand Communications and Optics Strategist
Communication and strategy built on transparency, humility, authenticity, authority and truth.
AI cannot make you an expert or an authority. AI can only make you appear to be an expert or an authority.
Runs through what you are being told, and what you are telling everyone else, as a third party. A seasoned outside eye on the advice, the messaging and the optics, before you act on any of it.
Orlando, Florida. Working worldwide, in person or virtual.
What does a brand communications and optics strategist do?
With a keen eye, ear and nose for detail as well as a passion for transparency, Loren is able to help authentic and authoritative businesses and individuals build robust brand and communication foundations that resonate in truth, tact and trajectory.
His methodology focuses on highlighting genuine expertise rather than manufactured hype, ensuring that a client, their brand, service and or product has the ability to stand out authentically in today’s competitive and oversaturated landscape.
Weisman is also the host of the podcast Wait What Really OK.
Four books
Three are published under his own name. The fourth is published under a pen name.
The fourth book. Published under a pen name. It covers narcissism, communication practices and identifying the issues that are not always easy to see. The pen name is a separation of author identity from subject matter, disclosed rather than hidden.
Music Business For Dummies, published by John Wiley & Sons in 2015, 410 pages, ISBN 9781119049654.
The Artist’s Guide to Success in the Music Business, published by Greenleaf Book Group, ISBN 9781608325788, now in its second edition. A guide for musicians and bands navigating the music industry and building a sustainable career.
Start here
- Defining a brand communications and optics strategist, if you want to know what the work is.
- Author strategy, if you wrote a book and want it to land like you did.
- Working with me, for how the process runs.
- Services, for what is on offer.
- Speaking, for talk titles and booking information.
- Frequently asked questions, seventy two of them, answered.
- Wait What Really OK, the podcast.
- Quotes, my own words on messaging, optics and authority, with the collections they came from.
Latest writing
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Raw Tribute to Uncle Rod: A Deaf Uncle’s Lasting Lessons
I’m unable to get back due to some health reasons to my Uncle Rod’s funeral, which is this coming Monday. I’m not sure who’s going to see this or if…
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Transparency in Brand Communication: Aligning Words and Actions
Key Takeaways: • Transparent brand communication means aligning internal values, private language, and public messaging; fostering genuine trust and authority. • Inconsistencies between public and private actions erode brand reputation,…
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Why Customized Brand Communication Strategies Outperform Template Business Plans
Why Customized Brand Communication Strategies Outperform Template Business Plans. A blog from Brand Communications and Optics Strategist Loren Weisman. Customized Brand Communication Strategies… Key Takeaway List – Customized brand communication…