FAQS for Messaging and Optics Strategist Loren Weisman

FAQS for Messaging and Optics Strategist Loren Weisman
FAQ Header for Loren Weisman site.

Loren Weisman Frequently Asked Questions

In starting to build-out a responsible vision, FSG comes along side to help develop an owner’s vision by means of extrapolation, organization and endurance.  A responsible vision does not start with l want to make as money as possible.  It should also be noted that we feel making money is not bad and should be an objective of the effort, just not the main objective.

The most common questions we hear at the Fish Stewarding Group include:

  • What is a responsible vision?
  • How do I secure a vision so it’s not stolen from me?
  • How do I tell my story over telling a story?
  • What do I do next?
  • What are the differences between messaging and marketing?
  • Can I just focus on sales to get some money coming in?
  • Is all business good business for me?
  • How do I get financing and is all financing right for me?
  • Should I develop strategic processes first or grow them over time?

Every project with the Fish Stewarding Group has an individualized cost. Once there is a clear understanding of what is required, the knowledge of the client as well as an array of other touch points, FSG will share a cost that is fair for the work that has to be done on our part as well as what the client is able to complete on their end.


Loren Weisman wrote:

The Artists Guide to Success in the Music Business Second Edition.
The Artist's Guide to Success in the Music Business (2nd edition): The “Who, What, When, Where, Why & How” of the Steps that Musicians & Bands Have to Take to Succeed in Music (2013)

  • Publisher ‏ : ‎ Greenleaf Book Group Press; 2nd edition (November 13, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 456 pages
  • ISBN-10 ‏ : ‎ 1608325784
  • ISBN-13 ‏ : ‎ 978-1608325788

Music Business For Dummies 
John Wiley and Sons.
June 17th, 2015
Start your music career off right with this fun guide to the music industry
Music Business For Dummies

  • Publisher ‏ : ‎ For Dummies; 1st edition (June 29, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 1119049652
  • ISBN-13 ‏ : ‎ 978-1119049654

Loren Weisman has a podcast called Wait What Really OK.

The Brand Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group.

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Not anymore.

Loren has over 700 Album Credits across major and independent labels as a session drummer, ghost drummer and music producer. However, since leaving Los Angeles in 2014, Loren has focused on messaging and optics now.

Loren Weisman and FSG only work with on building authoritative businesses with authentically sound people. If the sense and objective facts of authenticity, authority, stability and honor are not there, it is not a good fit.

15 Tactics to Consider or a compliant brand presence include..

  • Personalizing your Brand Blueprint
  •    Connecting Graphics & Messaging
  •    Writing Alt Text for Images
  •    Reinforcing Inc. and Auth. Links 
  •    Removing the objective claims
  •    Generating FAQS for Optimization
  •    Expanding your page presence
  •    Unvarying Avatars & Headers
  •    Vetting the Hype & "Experts"
  •    Preventing Penalization Planning
  •    Creating Liability Documentation
  •    Producing Phone & Web Legibility
  •    Posting your Authentic Authority 
  •    Applying Perception Optic Clarity 
  •    Messaging with Subjectivity

Yes, Loren Weisman wrote Music Business For Dummies for the publisher
John Wiley and Sons.
It was released June 17th, 2015
The tagline was: Start your music career off right with this fun guide to the music industry
Music Business For Dummies

  • Publisher ‏ : ‎ For Dummies; 1st edition (June 29, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 432 pages
  • ISBN-10 ‏ : ‎ 1119049652
  • ISBN-13 ‏ : ‎ 978-1119049654

Loren wrote the book in just under four months.

In a strategic discovery... by looking at, considering, strategizing and organizing the… 

Intention and Perception 

Comparative and Competitive

Compliance and Liability 

Humility and false hype

Stability and security 

Accountability and Claims 

Truth and opinions

Vetting and Source Verifications

Present and past messaging 

Engagement and reputation online and off.

Subjective and objective 

And the authenticity and authority of a vision…

This may allow for your messaging and optics to be afforded the greatest chance to perform, produce and promote with an authority and authenticity foundation can organically amplify.

Loren Weisman and Fish Stewarding Group choose to not work with any unethical, immoral and not transparent businesses.

If the authority or authenticity feels questionable, Loren and FSG will not be a part of a project.

Loren Weisman lives in Windermere, Florida and spends a lot of time in Abilene, Texas.

Windermere, Florida is 20 minutes from The Orlando International Airport and 25 from most of the DisneyWorld Properties.

Every project is individualized and personalized with the client, their knowledge, experience and their abilities. Pricing comes down to the time required, involvement, effort and the definition of expectations and accountability.

Loren Weisman and Fish Stewarding Group provide clients with the following documentation:

An Invoice
A statement of work
A strategic Services Agreement
A Non Disclosure Agreement (of requested)
And a Gratuitous Services Agreement (If a reduction is occurring.)

If you are interested in working with Loren Weisman and Fish Stewarding Group, please start by watching, reading, listening and looking at some of the materials and content on the Loren Weisman and Fish Stewarding group websites and social media.

From there, please come up with some questions that you have and we will be happy to have a phone or video discussion.

Yes, Loren Weisman is on YouTube. This is the link to Loren Weisman's YouTube Video Page - https://www.youtube.com/user/lorenweisman

No. Payments for projects are non refundable. On going consulting can be frozen or ended at the end of each month with a 5 business day notice of discontinuation.

No. Loren Weisman and FSG choose not to work with MLM's or multi-level marketing companies. The same goes for network marketing style organizations that focus more on an individual and their profit over the product or service.