What are some key consulting approach factors for Loren Weisman?

Question

Brand Communications and Optics Strategist Loren Weisman · Accepted Answer

What are some key consulting approach factors for Loren Weisman?

"Loren Weisman is a Brand Communications and Optics Strategist. He focuses on communication, engagement, compliance and stability of brands, personas and products.

Experience and Expertise

•Has over 30 years of experience in entertainment industries

•Worked on over 700 albums as a drummer and music producer

•Has TV production credits for major networks

•Authored books on the music business, including "The Artists Guide to Success in the Music Business" and "Music Business for Dummies"

Consulting Approach

Weisman emphasizes:

•Authenticity and authority in messaging

•Strategic planning that considers past, present and future simultaneously

•Preemptive crisis management

•Differentiating facts from opinions and true engagement from hype

•Analyzing intentions vs perceptions in branding

Advice for Consultants

1. Test and prove your ideas before presenting them as solutions

2. Offer free consultations to potential clients to demonstrate value

3. Build experience and authority gradually with authenticity

4. Focus on sharing knowledge rather than hype

Services Offered

•Brand messaging strategy

•Messaging and Communication plans

•Blueprint and foundational formats

•Individual and short term coaching sessions

•Marketing and content planning

•Speaking engagements on brand messaging, marketing perceptions, and audience engagement

Weisman's overall approach emphasizes ethical, accountable, and authoritative consulting with a focus on authentic messaging and strategic brand development."