Defining A Messaging and Optics Strategist. My beliefs and my approach.

Defining a messaging and optics strategist

Defining A Messaging and Optics Strategist and my summary of beliefs and my approaches to strategic consulting with clients as well as what I speak on.messaging and optics strategist, loren weisman, washington utah

Defining A Messaging and Optics Strategist. My beliefs and my approach.

I call myself a messaging and optics strategist.
I keep a focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.

Here is a link to my bio if you want to see a little more on me. This is a link to some of my messaging and optics quotes that share my views as well as a YouTube playlist of some of the One Minute Messages –  Short Video One Minute Messages from Loren and FSG

And to further breakdown and define beyond the title,
this is what it means to me and how I define it.

To me, A messaging and optics strategist is…

– A Faithful Fiduciary
… executing an approach to strategic consulting rooted in ethics, accountability and authority.
Bearing the weight with accountability, compliance and liability when it comes to everything shared and every direction given.

– A Security and Personnel Mediator
clarifying and defining the stability and the strength of a project and the protections required both internally and externally.

– A Scrutinizing Advisor
… discovering and assessing the elements of what is in place, what is missing and what could be changed out for something new. Allowing for a strategic clarity of the actions, authenticity and authority as well as the decisions and choices that have worked, haven’t worked, or have not been developed to their fullest extent.

A Coordinating Conduit Consultant with a conscience
… applying full transparency in reviewing and coordinating the time frames of the..
Present (Utopian),
Past (traditional) and
Planned for (future/existential).
Part of the existential, traditional and utopian strategy review of the materials allows us to work together to create strategic plans that consider the past, present and future simultaneously. Instead of how so many just plan for the future.

– A Preemptive crisis management counselor
… identifying and timing the cycles and authenticity of content, optics and message. Addressing the threats, avoiding brand force trauma, weaknesses, issues and negatives in advance and not trying to pull through with ego, hype or a false message to cover up true problems.
Reviewing what is out there and analyzing the information that is strongest as well as evaluating how to address and conduct responses with tact, professionalism and honor.

– A Detailed Diagnostician

… discovering, defending and differentiating the facts from the opinions, true engagement from false hype and formatting the tone, tempo and pitch of a message to resonate with authenticity and authority.

– A Communications Director 

…looking past the initial presuppositions, assumptions and often false fronts many businesses present, while presenting intentions, acknowledging the perceptions and organizing the performance of a message so it has a better chance at being received the desired way.

– A hermeneutical and apologetic style speaker. 

… applying the objective and substantiated facts that make a defense for the views and methods I have. (Hermeneutics being the study of interpretation and apologetics the study of speaking in defense).

– A Pre and post production Producer 

… working to build, balance and better the mix of the seven fundamental operational touch points of
Marketing Plans

These touch points are analyzed through the process architecture, strategic touch points and messaging methods to create an initial action plan and blueprint for forward motion. Looking at how they can fit for the individual and how to apply that production to the next steps of promotion, advertising, media, investment and reach.

And Lastly
– A Data Analyst and Data Scientist
Collecting, compounding, comprehending and organizing the data, content, message and brand in a way that can allow for the optimal amplification and clarification of an intended message to reach other ears.

What I don’t do, What I do do, and why as a messaging and optics strategist

– No certifications, degrees or LinkedIn Courses.

I do not believe in short cut checkmarks to try to give off true authority.

My learning and knowledge came through an array of experiences and education across the globe with many people, not overnight or fast track online certifications.

– No masterminds, no secrets, no courses, no funnels and no email lists.

I work with those that are looking to work with me in a way that suits them. I do not box clients.

Every project is individualized to the exact needs and requests of a client.

– No false promises or empty claims that have no substantiation to back them up.

I have no idea if your business can be 10x’d or if it even should be. No million dollar or billion-dollar mindset goals or any of the other carrot dangling messages.

First, I have to discover a foundational idea of what you have, what you know, what you can do, what you are about and what you will do, then we can build a blueprint that suits your business, your reach and your goals.

– No bragging about best sellers, likes, clicks, follows, review, or awards.

I look to connect with those that are interested in my views, abilities, approach and authentic authority… not numbers and hype that can be purchased.

If you only want to see the hype resume, we would not be a good fit.

– No false authorship or author short cuts.

I wrote three books, all are over 400 pages long,

not double spaced,
not filled with pictures,
not in large fonts,
two of them published and distributed world wide in paperback, ebook and audio. 
One Self Published, One Hybrid Published  (Artists Guide to Success in the Music Business) and the third Published (Music Business for Dummies) from Wiley and Sons.
and not using any AI whatsoever.

Not a bragging thing, just seeing too many claiming to be best selling authors that are anything but and often times putting out pamphlets to hype over an actual book.

And this is a podcast on Amazon Best Selling Book Claims I recorded that digs in to this a little deeper.

– No motivational coaching, no inspirational talks, no time wasted on motivation or inspiration with me.

Too many claiming to be consultants, coaches and strategists put too much type into motivating, inspiring and spending time elsewhere.

I’m here to…
inform you,

educate you,
build with you
and protect you.

I am not here to make you feel good about yourself or your business or use secrets, tips and tricks to get you to do the work you need to.

If you need to be inspired and put hours and hours a week in to helping you to do the work you have to in order to achieve your own dream, we wont be a good fit.

A Podcast about my view on coaches called More Coaches on the sidelines than players on the field that discusses this concept.

– No, I am not marketing and no, I am not a social media influencer.

Sound messaging brought to marketing can make all the difference and create a stronger and more organic reach.
And I am not a social media influencer. I can sleep at night… and I’m not pretty enough.
I do not share anything I do not believe it and I will not state anything just to make a buck.

– No to paid quid pro quo referrals and referral networking.

I refer a product, a service, a person or a process like my reputation depends on it.
I do not receive kickbacks, or referral fees or any profit whatsoever for the things or people I refer.
When I share a product, service, person or approach that I recommend , I stake my full reputation on it. Always.

– No duality, no secrets, no hype and no hiding in the delivery of directions, ideas and strategies.

I stand by what I state.

I differentiate my opinions from facts, stay away from the hype and share in full transparency with continuity regardless of the audience or person I speak to.

I stand behind all my consulting, my content and my direction as if I were being cross examined in a court of law as if I was being held personally responsible and liable for everything I say.

I dig into this more in this podcast: What is a messaging and optics strategist? A Podcast Transcription 

– No AI shortcuts in brand, messaging, content creation., graphics, research and writing

While AI used responsibly and professionally can be a great tool, I do not use it to generate fast, nonsecure and unstable images, audio or text that is not authentic and true in form.

AI is heavily abused by coaches, consultants and strategists, claiming to come up with ideas, when all they did was come up with prompts.

Short Messaging and Optics video on my beliefs on Authentic and Ethical use of AI tools in Content Creation

– No rights and no ownership goes to me with what I work on with you.

I work as a strategist, advisor, counselor or consultant, which means I have no rights to what we do together while we work together.

If something grows beyond the scope of the work and over time, discussions can happen, but the consulting is consulting and all ideas from it are yours.

– No working with everyone.

I work with those that I find authentically sound and with a true authority. I am not flexible when it comes to my beliefs. I will only work with those that have an authentic, authoritative and honest business, product or approach.

Just as I hold myself accountable for what is shared with you, I will hold you accountable for the work you are required to do as well.

I am not a one size fits all person.

Lastly, No marketing of me is required either…

If you want to share about our experiences, share them.
If you want to write a review because you are led to, then write it.
If you want to refer me to some one, I am happy to see if they would be a good fit.
If you want to follow me on social media, subscribe or keep in touch… well by all means, ys.

BUT… I do not require it. I will not request it. And I will not use your name, likeness, business or the work we did as any kind of example unless you specifically want that.

Both myself and the Fish Stewarding Group maintains clear confidentiality with all projects, people, clients and third parties involved.

If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else
If you are saying the same thing as everyone else, then why would and why should anyone think you are different from everyone else?

You also have the option with me, or with FSG to not mention us at all if you want to keep the work I do with you private.

I have no problem being behind the scenes. I already did that for a long time in my music and production career. I talk about it in this podcast called Music Business Ghost Drumming. Being a ghost in the machine.

Defining a Messaging and Optics Strategist
Elements behind the approach

Here are the core elements of the process architecture, the strategic touchpoint and the messaging methods that I use and that are applied with the Fish Stewarding Group as well.

Short YouTube Video introduction for Messaging and Optics Strategist Loren Weisman

The process architecture includes:

The Messaging and optics strategic touch points include:
Uniformity and originality
Intention vs Perception Optics
Comparative and Competitive
Compliance and Liability Issues
Vetting of Personnel
Online and Offline Client Content Review
Brand Engagement and Reputation
Subjectivity, Humility and Claims Analysis
Security, Stability and Protection of a Vision

And the messaging and optics strategic messaging methods are:

Time and booking options:

Hourly online, phone or in person meetings

Weekly online, phone or in person meetings

Blocks of Time


Full Projects

Messaging and Optics speaking events

Services include but not limited to:

A la Carte Consulting mixing desired client elements.

Laying out what the focus of a client or team wants to go over.


From Scratch Concepts and Blueprints


Exit Strategies


Abbreviated Discovery of an existing project
Abbreviated Discovery for a new project
Full Discovery of an existing project
Full Discovery for a new project
Due Diligence Discoveries


Brand Messaging Plans
Brand Compliance Checks
Messaging audits and revamps
Messaging co-creation
Graphic co-creation

Restoration, Revisit, Reviewing or Resetting

Primary Content
Marketing plans (made before you go to marketing)
Social, marketing or ad reviews/resets (before you hire social media people)

Liability Reviews/Resets
Negative Sweeps, Perception and connotative reviews
Crisis management media planning
Pre-emptive crisis management messaging

Promotional Plans and Strategies
Earned Media Strategies
Social Media Strategies
Influencer Strategies
Print Media Strategies
Placement Strategies
Sponsorship and Endorsement Strategies

Architecture Strategies
Blueprint strategic layouts/ action plans
Author and book plans / budgets
Documentary and film plans / budgets
Artist and Musician plans and budgets
Restaurant or Café initial plans/ budgets
Product Protection/ AI protection
Initial investor/ partnering layouts

And Speaking…
Key Messaging and Optics Speaker Links
About Loren Weisman Page
Defining A messaging and optics strategist Page
Interview Information Sheet Page
Loren Weisman Speaker Overview and Talk Titles
Speaker One Sheet for Loren Weisman
Loren Weisman Speaking Contract Page
Speaker 8×10 Loren Weisman Promo Photo
LW Speaker Photo Download – Online Use
Loren Weisman Speaker Travel Information Page
Speaking Referral Agreement Page


All prices are based on an initial conversation with a client to see where they stand, what they have, what they need, what they lack and what is required. All prices are ethically personalized to the person project and knowledge of a client.

messaging and optics strategist, speaker

Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group (FSG).
Weisman keeps a focus on the communication, connotations, engagement, compliance and stability of each brand, persona or product.
Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. The FSG branches include FSG Messaging and Optics, FSG Development and FSG Living Buildings,
Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.
FSG Messaging and Optics Division
Washington/ St. George, Utah
Windermere, Florida
Greenville, South Carolina
FSG Phone:
FSG Email:
LW Website
FSG Website
© 2024 Loren Weisman/Fish Stewarding Group. All Rights Reserved ® ℗
Defining a Messaging and Optics Strategist. My summary of beliefs and my approach.


About FSG Messaging and Optics Strategist Loren Weisman 74 Articles
Loren Weisman is a messaging and optics strategist for The Fish Stewarding Group. Fish Stewarding Group is stewarding strategic solutions by only building authoritative businesses with authentically sound people. FSG is bearing the weight of messaging, strategy, finance and development by coming along side. Weisman is also the host of the FSG messaging and optics podcast; Wait What Really OK.

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