Subjective vs objective messaging. Opinions vs facts online.

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Subjective vs objective messaging. Opinions vs facts online. An FSG Messaging and Optics Blog from Messaging Strategist Loren Weisman.

two pairs of shoes with the words opinion and fact on top of them with a question mark in the middle.

Subjective vs objective messaging. Opinions vs facts.

With so many stating opinions as facts, while so many others jump to assume an opinion is a fact, it has brought even more anger online and a higher level of toxicity engagement between people that do not agree.

It sounds obvious to many, simple to others, and yet a great deal of people miss the boat or make the assumption that the intention of their message is going to be the perception of those receiving it. 

Still, Messaging matters and that message without the consideration on the tone, the temperature, the tactics and the performance behind it, can get missed by so many and perceived incorrectly. 

The lines have been blurred heavily when it comes to opinions and facts.

From those that push their opinions as facts in an arrogant and unprofessional way to those that share their opinions but do not clearly define that they are coming from a subjective standpoint.

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Is marketing the only message your audience is receiving?
Consider becoming the author and publisher of your story, over just another person trying to sell a book with the same old ads, hype pr and spam style ads that are used by so many.

And then add to it that some out there want you to fail…

Sad but true, there are many out there looking to find a quote, a blog, a sentence or anything to make you look bad or has you making a statement they can contradict.

It happens in politics, business and even in romantic relationships. And while this can not be stopped, that extra level of clarification of the subjective vs objective messaging that you share online and off can help to some extent.

The answer… or an answer?

1st, consider staying more toward the opinion and the substantiated opinion side of things. Your opinion can’t be wrong. Ever. Because in the end, it is what you feel and you believe.

On the other hand, stating a fact you can not back up, a fact that could no longer be true or a fact that might be only half true can set you up for trouble.

Staying with statements that are assertive, but placed in the subjective format can help in debate, conversations and communication. It can open as many doors for authority, while applying humility and honor for another persons views. 

It can even help online with how the search engines and spiders see your content.

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It is not about justifying your views. it is about defining they are your views.

This kind of clarity and consistency in your content will allow you to be seen as an authority when you state something is a fact and at the same time, give people a clear differential of your views as you choose to (IMHO) humbly state an opinion.
Get away from saying this is a proven fact… and give the data to prove it.
Stop sharing that studies have shown and share the links to the reputable studies.
Take that extra time to clarify which will in turn amplify your authority and authenticity.
It will not please everyone, but you will earn a greater level of authority when you state only facts you can back up, while clearly identifying when something is your opinion. That clarity in your content will help you stand out in a sea of those online those blurred lines between fact and opinion.

chalk board background with a quote on top of it from loren weismanClarify your opinions and facts online by stating your views clearly and backing up the facts with proof.

There are plenty that attack in anger and others responding online in fear.

The toxic aspects of communication and the lines that have been erased by some between fact and opinion have become overwhelming.

So how do you respond in fear or for that matter, how do your readers? How do you clarify fact or how do your readers see you?

Again, this is not saying for you to change the style of who you are and how you write.

It is more about reinforcing and clarifying what you write, what you say and what you share.  

When it is a fact, back up the fact with numerous sources. Call it a fact and prove it is a fact.

Otherwise, and in the majority of cases:
Do not call it a fact.
Take the humble route to share it as a reinforced opinion.
Understand that others might not take that route.
Honor that some opinions and views might be very different from yours.
And move away from the guarantees, the promises of facts that can be contradicted.

And when it is an opinion. State it is an opinion, why it is an opinion and why you feel that way.

In this shift, you may gain that much more authority and authenticity in sharing something through an opinion, over trying to force it as a fact… even if it is.

loren weisman holding a sign at podfest


Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Subjective vs objective messaging. Opinions vs facts online.


About Loren Weisman 103 Articles
Loren Weisman is a brand messaging strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for The Fish Stewarding Group. FSG is stewarding strategic solutions by educating, developing and transitioning businesses through strategic guidance and process architecture.