Messaging and Optics Strategist Loren Weisman is a category title for lorenweisman.com and for FSG Messaging and Optics Strategist Loren Weisman’s articles and blogs.
Messaging and Optics Strategist Loren Weisman
Loren Weisman is a messaging and optics strategist with a focus on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product for the Fish Stewarding Group, FSG Development as well as FSG Messaging and Optics. He also the host of the FSG messaging and optics podcast; Wait What Really OK.
Weisman has stayed up to date with the constant changes inside and outside of the entertainment industries over the past three decades as well as keeping up with the pulse and optics of content creation, marketing, promotion, and social media trends, allowing for the most effective, and up to date consideration when applying the individualized and personalized methods, approaches and plans.
Starting his career in music and behind the scenes as a drummer and then music producer, Weisman got to see the ins, outs, ups and downs of music. He wrote both “The Artists Guide to Success in the Music Business” (Greenleaf Book Group) and “Music Business for Dummies” (Wiley & Sons).
Shifting to TV production as well as authoring a few books on the music business, Loren gravitated toward the strategic production elements as much as he did the psychological ones as continued a path leading him in the direction of becoming a brand messaging strategist. From speaking and counseling on brand messaging to brand discovery, analyzing the two sides of artistic vision while igniting the investor confidence, as well as brand protection and amplifications approaches for marketing, sales and retention, Weisman helps across the array of the story and the messaging experience.
Loren’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
Messaging and Optics Strategist Loren Weisman’s speaking and talks focus on the brand messaging strategies, marketing perceptions, audience optics and authentic engagement methods.
“The messaging has to come before the marketing and the discovery of the brand and the foundation of what it will be built on has to be understood as much as possible. Too many jump into marketing too soon.”
Messaging before marketing to create a sound foundation can help to amplify your messaging that much more as well.
Many advertise and push too much time and money at redundant approaches that are not individualized for the person, brand or product.” Says Weisman.
When the brand is built with the considerations of perception, education, protection, process and discovery, a greater authenticity can shine through.
By stewarding strategic solutions with authentic methods and applications, businesses, brands and people learn how to build messaging with a voice and a set of stories with a strategy to allow them the most traction for long term conversion.