Subjective vs objective messaging has become an issue online and off with a great deal of people and their perceptions of what is being said. While even true and honorable intentions can be had, the difference between fact and opinion online and off has become a debate and a problem that draws anger from some, attacks from others and as a whole can hurt the authority of those claiming things to be true that are only opinions.
The Subjective vs objective messaging circle of problems
On one side you have the objective fact people that scream facts but show no proof in backing those facts up. Even if they are correct, they share facts as if everyone knows the sources they know and holds an understanding that the writer does.
The problem with this line of thinking is that there are so many others out there that are claiming to be sharing facts that are very far from the truth or are sharing facts that are only opinions.
So the remedy for this side of the circle,
it starts with vetting the marketing fools or the business scammers that are trying to share information that may or may not be true. Specifically those that want to share a story to draw you into their product or their hype.
Then for the subjective…
Reinforce your opinions. Clarify and state that your opinions are exactly that. Your opinions! Share your opinions as opinions. State where they come from and why you have come to that view. This is not about justifying your reasons, this is about justifying that they are opinions over a large number of people that read the headline and think that many opinions are being stated as facts.
It will not work for everyone, but it can help in your authenticity, your perceptions and your authority with a number of people.