Do not refer me if you are a quid pro quo referral addict. An Instead of that… Consider This blog from Brand Messaging Strategist Loren Weisman.
Do not refer me if you are a quid pro quo referral addict and instead of referring anyone that can get you business, consider basing your referrals on your reputation over self-promotion
As someone giving referrals, take the time to vet them, make sure they are worth your referral and even consider seeing any referral as something you would base your reputation on.
The referral game can be a very dangerous one. And those that are only looking for selfish opportunities might be referring people to you that can help them, but not you. When you treat each referral like it is a reflection of your reputation, you will honor yourself and others.
“The quid pro quo referral game in different networking circles can be a blessing or a curse. The dangers sit in those so hungry for business for themselves, that they will refer anyone, regardless of reputation, validity and ability as long as it can get them business in return. Watch for this unfortunate and common style. Consider vetting both the person that is being referred to you as much as you may want to vet the referrer to see if this seems to be occurring a lot.”
When you dig deeper into those referrals you receive, both in the person or service being referred to you as well as the kind of referrals that your referring person gives, you may be able to see a theme that can be a warm welcoming or a cold warning.
“I might not want you to refer me and just because you brought some business to me, does not mean that I am required shift my morals or my message to refer you. That is how I approach referrals.”
This is not saying that all referrals are bad by any means. I am asking you to consider that with so many less than ethical and moral businesses that are out there only concerned with themselves, that a number of them may be pushing and referring others with no consideration to the authority, ability or reputation of that service.
It might take time to learn who you are, what you do and how you do it. I will never refer anyone after an initial 30 minute one on one call. I treat every referral like my reputation is on the line, so that kind of trust takes time.
For those looking for referrals, look into the referrer. Take the time to be sure you can trust them and that they are looking out for you as well as themselves. It’s not a bad thing to receive compensation for referring someone, but take the time to check out if the referrer is referring to help you too or if they are only out for themselves.
So in the end, if you tend to take more of the quid pro quo referring methods, I would not want to be one of your referrals.
Instead of that consider this is a video series focused on the messaging and the optics of our presentation and presence online and off. Instead of that consider this is hosted by Loren Weisman, a brand messaging strategist for FSG Messaging and Optics.
Brand Messaging Strategist Loren Weisman is a contributor for FSG Messaging and Optics. Loren focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or product. Loren is also the host of the brand messaging podcast; Wait What Really OK.
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Do not refer me if you are a quid pro quo referral addict.