Brand messaging and your strategy is the soil, the foundation and the base to grow and expand your brand to as many people as possible in the most authentic and authoritative ways.
This phrase of setting up the content, the clarity in your messaging as well as the continuity in your marketing and sharing is better to be created earlier on to be as effective as possible.
It gets tossed to the side too often.
Many will push for brands to jump into marketing and create the content and messaging along the way. The problem with that approach is that it lacks a continuity and clarity when it comes to the content for the brand itself, the media, the customers and the overall online and offline engagement.
To build out the strategy correctly and most effectively for conversion to compound the optimization, recognition and engagement of your brand, the table of contents for your messaging should be written first.
Then the book, if you will of your content that includes everything from online posts to media pitches to physical ads and everywhere in between, become more connected, aligned and familiar.
The idea is to have a brand palette to work off of where every piece of content that tie in to any piece of messaging aligns with those that already know you, those that might have heard of you in passing and those that have no idea who you are at all.
This array effect in the root of your messaging will make it easier and more affordable to create, distribute and market your content to grow to new audiences while keeping your existing audience connected and engaged.