Is your messaging clear when others are sharing it or promoting it? A podcast blog supplement for Brand Communications and Optics Strategist Loren Weisman’s Wait What Really Ok Podcast.
Is your messaging clear?
When others represent or present you, is your messaging clear and still coming through the way you want it to? Some of the best intentions can still lead your message, your brand and your reputation in a bad direction.
Consider taking the time to brand, clarify and align your message with how it should be shared, what should be said as well as what shouldn’t be said.
You might be able to be crystal clear with the presentation, but from your marketing to others you have representing you, they have to hold that same clarity for maximum rech.
It’s not about ignoring ideas and it is not about every one having the same speech, it’s about being on the same page and planning in advance.
Social Media is not toxic. Social media sites are not toxic. It might just be that you’ve allowed the toxic people you follow on social media to make it toxic for you.
The way you want?
When others are representing you, they can do so differently than you, but they still need to be aligned with you and your message.
While someone might have a more assertive approach, listen to it and make sure it fits you. It doesn’t have to be your voice or delivery, but it does need to be your brand for continuity.
It goes beyond how you communicate your brand on social media. The same concepts of personal brand communication, should also be set in place for your personnel.
Is your message still coming through?
If you are… saying the same things as everyone else… sharing the same links as everyone else… posting the same quotes as everyone else… and putting up the same pictures as everyone else… Why should anyone think you are any different than everyone else?
From how money is raised to how content is shared to the approaches and direction of promotion, marketing, and advertising, keep it uniform and keep it the way you want it. The stronger the brand messaging that considers more than just you as the messenger, the farther it will reach.
Take the time to ensure your message is coming through from the intention to the perception and from your delivery to anyone else delivering it for you.
This means, not just writing a bio, a one sheet, a marketing pitch or sales materials. This is about a full deep dive in to the discovery of your brand and the strategy to make it clear from customers and media as well as others you want to have representing that brand.
Work on honing that message and not just buying into the sales templates to sell. Focus on the message that can be used by numerous people to engage for greater results in the long term.
Differentiate your opinions from facts. Honor your audience with messaging that clearly defines when you are sharing truth and when you are sharing an opinion.
Bible Messaging quotes for direction and consideration that tie to business, life, and faith. Many of these verses many have a present application to them now just as they did back then.
These are a series of quotes from the bible that I believe are great references to messaging with authenticity and authority in business practices. I am adding different images and quotes here from the Bible and the point of reference where they can be found.
“If it is to encourage, then give encouragement; if it is giving, then give generously; if it is to lead, do it diligently; if it is to show mercy, do it cheerfully.” From Romans 12:8, NIV
“By wisdom a house is built, and through understanding it is established;”
“By wisdom a house is built, and through understanding it is established;” Proverbs 24:3. NIV
“Whoever can be trusted with very little can also be trusted with very much, and whoever is dishonest with very little will also be dishonest with much.”
“Whoever can be trusted with very little can also be trusted with very much, and whoever is dishonest with very little will also be dishonest with much.”
“Love each other with genuine affection, and take delight in honoring each other.”
“Love each other with genuine affection, and take delight in honoring each other.” Romans 12:10 NLT
“Do not be selfish; do not try to impress others. Be humble, thinking of others as better than yourselves”
“Do not be selfish; do not try to impress others. Be humble, thinking of others as better than yourselves”
More Bible Messaging Quotes for direction and consideration
“The simple believe anything, but the prudent give thought to their steps.”
“The simple believe anything, but the prudent give thought to their steps.”
“If one gives an answer before he hears, it is his folly and shame.”
“If one gives an answer before he hears, it is his folly and shame.”
“Do not be overcome by evil, but overcome evil with good.” – Romans 12:21 NIV
“Do not be overcome by evil, but overcome evil with good.” – Romans 12:21 NIV
“Walk with the wise and become wise, for a companion of fools suffers harm.”
“Walk with the wise and become wise, for a companion of fools suffers harm.” – Proverbs 13:20 NIV
“All hard work brings a profit, but mere talk leads only to poverty.”
“All hard work brings a profit, but mere talk leads only to poverty.”- Proverbs 14:23
“Apply your heart to instruction and your ears to words of knowledge.”
“Apply your heart to instruction and your ears to words of knowledge.” – Proverbs 23:12 NIV
“Listen to advice and accept discipline, and at the end you will be counted among the wise.” – Proverbs 19:20 NIV
And some messaging and optics quotes from Loren Weisman can be found here: Messaging and Optics Quotes
My Brand Messaging Mission Statement and Brand Communications is the topic and touch point for s8. E5. n128. of the Wait What Really OK Podcast (Repeat – Old Episode).
My Brand Messaging Mission Statement
and Brand Communications Methodology…
Or brand messaging and optics mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way.
There is a Mission Statement shared in a famous movie that is titled as
This is my brand messaging mission statement and Brand Communications Methodology.
My view on what I do and why I do it…
as well as why I believe part of the root issue lays in how we say…
what we think we are supposed to say,
what we are told to say and
what to say in order to funnel, entice, and sell.
Still, to me what is missing in the messaging of many is the authenticity, the authority, the humility and the integrity of each individuals story.
To me, when messaging is built on the strongest foundation with the best soil (rooted in the right foundation to grow), every piece of content, every marketing element, every story and every event will compound the brand and its messaging to make conversions to connections and sales faster and more affordable.
Not trying to be like the Fonz and jump the shark or the great white shark they just found in Miami, but more so, attempting to showcase who I am and where I come from regarding messaging.
“Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.”
All too often, brands and businesses are pulled toward the momentary marketing and messaging tactics of the here, the now, the spam and the attack that is becoming less effective.
Many look to get likes, views, shares, comments and reviews, but they do not look to engage, share, connect and allow a greater connection that in turn. Allows for greater results in the long term. These short cuts end up costing much more in the end.
To me and part of my brand messaging mission statement bullet points…
◦ When the messaging is build with the authenticity to connect, there are better bonds in those connections.
◦ When the messaging is rooted in authority, trust is able to grow in the best ways.
◦ When a brand and the messaging is protected, it allows for the security of the voice, and that messaging to stay true.
◦ When a brand and its messaging showcases clarity in its story, it helps to differentiate from anyone else copying.
◦ When a brand and its messaging maintains consistency, every piece of content, story or advertisement compounds.
◦ When a brand and its messaging showcases compliance, it protects itself, it is investors and its reputation.
◦ Lastly, when a brand and its messaging maintains engagement…it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged. By using the strategic patience as well as telling your story not someone else’s…
the result allows for the authenticity, authority and integrity to sing its own melody with its own story while standing out from the harmony and unison many others showcase.
An image with water and sky in the background with social media icons surrounding the wait what really ok logo and text reading brand messaging mission statement.
Methodically messaging in a harmony of honor, humility, authenticity and authority may create more resonation for your story to be heard by that many more connections.
In our honest and honor to the truth and to our story, we can build and connect in truth, not the false truth we wish to appear as. Our journey and our experiences may change our story, but when all messaging is connected to the truth and not created for the hype, the ability to connect will grow.
Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n187. of the Wait What Really OK brand messaging podcast.
This brand communications podcast is available on most sites, stations and apps where you may like to listen to podcasts.
An image of a lake and sky with the wait what really ok logo and the text above it reading brand messaging missions statement.
In our humility and in our understanding of not following those trying to tell us how our stories are supposed to go… and switching those concepts out for the structuring of your authentic story and a strategy that is tailored for you, the results will allow for a true resonation of truth and not just overly saturated and overly generated false hype.
An orange show card for the Wait What Really OK episode with the Wait What Really OK logo, an image of Loren Weisman and a series of text.
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Brand Messaging and Communications Podcast Listening Links for this episode
PandoraApple PodcastsAmazon MusiciHeartRadioSpotifySpreakerCastboxPodbeanPodcast Addict
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Wait What Really OK Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
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Wait What Really OK Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
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Podcast guest booking tactics and podcast host soliciting. Reposting a past episode.
A blog and Podcast with Brand Communications and Optics Strategist Loren Weisman
Podcast guest booking tactics
These concepts go back and forth between the podcaster and the guest or representative trying to be on a podcast or get their client on a podcast.
According to podcast statistics compiled from PodcastHosting.Org that was derived from My Podcast reviews, Chartable, Nielsen, Edison Research, Midroll, Statista and Ipsos, there are over one million podcasts out there with over 29 million episodes to date as of September 2020.
In turn, you have a lot of podcasters that are chasing guests and a lot of guests that are chasing podcasters. One of the key problems that plagues both sides is that both forget that this is such a large market.
And in those solicitations, they often sound very template like and very impersonal. Add in the issues of ego and arrogance as both guests and hosts will present less than accurate information about their shows or their authority and you run into more issues.
Podcast host soliciting
An image of the red marble floor with the cover of the podcast and a series of social media icons.
This is a topic that could be a series, but the main points covered include bringing authenticity to your ask, taking away the impersonal and creating a greater sense of authenticity and coming right to the point and asking what are you doing with your show?
Also exploring the ideas around…
Is your show for authenticity and authority or is it purely for popularity and money? And are you pitching your podcast to guests with authenticity and authority?
You do not need to be on every show and why saying yes to every show might be bad for your messaging and your authority.
Should you pay to be on a show? Should you really even charge?
And the objective truth about your show and your authority over the subjective hype that some create while trying to build their authority and popularity.
“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
Closing Thoughts
In the end, are you being true to yourself, the show you are trying to get on and the topics that are being discussed?
Or are you only trying to get on another show to self-promote and market yourself?
With so much of that happening so often, hosts are beginning to wise up to the false hype.
Yes, there is great reach in podcasts but it can also do damage as well. Whether as a host or a guest, bring the authenticity of you to the table and table the crazy overly hype, impersonal and spammy approaches that way to many others use.
Brand Messaging Podcast Music Credits 1:
Opening Theme Song
“Fully Licensed Wait What Really Ok Theme Song” by RKVC.
Copyright 2016 eMbloh Music (ASCAP)/ Cienzo Music (BMI).
Administered by Ass Backwards Music (ASCAP)/Bass Ackwards Music (BMI)
RKVC Website
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Brand Messaging Podcast Music Credits 2:
Closing Theme Song
“News and Information Podcast Percussion Outro” by Doug Hinrichs.
Copyright 2016 Dig And Be Dug Music (BMI).
Administered by Bass Ackwards Music (BMI).
Doug Hinrichs Website
Compliant messaging presence online and some tactics to consider. A Brand Communications and Optics talk title focused on some of the security and stability elements for compliant online brand presence.
Tactics to consider for a compliant messaging presence online
This is the shortened title for a messaging and optics speaker full talk title called:
“15 Tactics to consider for a Compliant & Stable Brand Presence Online”
Brand Communications and Optics Strategist Loren Weisman asks audiences to…
Consider each of these elements and apply them,
in order to enhance and reinforce:authentic online presence,reduce online penaltiesand build up the foundational authority for you, your brand, your messaging, your earned media and your story.
If you choose to take a look at these elements below,
consider the difference between the objective and the subjective.
Many are out there saying what you need to do, what you should do, what you have to do and what you must do…
Still all too often, many of these methods have no legitimate, objective proof.
A first step to understanding the messaging that will work best for you comes down to the differentiation of the opinions and the facts.
And just because you have not been caught or penalized yet for doing something wrong, illegal or non compliant, does not mean that time is not coming.
“Stop settling for, subscribing to and becoming enticed by stupid. I believe most are smarter than that. Yet many allow themselves to continually get sucked into it.”
While it’s easier to fool some one than convince them they have been fooled…
Please consider looking deeper for substance over hype.
It can make all the difference in your compliance, your message and your authenticity.
It is your decision in how you want to appear.
I am not telling you what to do.
I am sharing some information for you to consider and bring to your blueprint and your foundation.
and at the same time,
if these things mean nothing to you,
simply do nothing.
In this talk, Loren goes in to more detail about each of the 15 aspects listed below.
The primary takeaways from this talk are rooted in the foundation actions to ensure that an individual or companies website, social media as well as other offline messaging and branding is compliant, uniform, clear and consistent.
Personalizing your Brand and Messaging Blueprint
Connecting Graphics & Messaging
Writing Alt Text for Images
Reinforcing Inc. and Auth. Links
Removing the objective claims
Generating FAQS for Optimization
Expanding your page presence
Unvarying Avatars & Headers
Vetting the Hype & “Experts”
Preventing Penalization Planning
Creating Liability Documentation
Producing Phone & Web Legibility
Posting your Authentic Authority
Applying Perception Optic Clarity
Messaging with Subjectivity
Differentiating the popular opinions from objective and substantiated facts
Studies have shown? Who did the study? What were the perimeters of the study? When was the study done? Where was this study done? Why does this study prove authoritative? How do the results concur with other studies? If you are claiming studies have shown X or Y, then name the study and add the links to that study. Back up your claims with the proof to highlight the authority in them.
Many offer up advice that is often times is either an expired truth, no longer applicable or advice that worked for one person but might not work for all. Each of the tactics in this talk come from objective, substantiated, updated and proven information.
In the end, it is the decision of the individual regarding how compliant they want to be when it comes to these tactics to consider for a compliant brand presence online.
A Presence of Stability and Security and uniformity.
With a sound foundation that is as creative as it is compliant, the long term compounding growth can build in a stronger fashion and allow for many more options.
This over just trying to do everything in the moment and jumping from trend to trend like many self proclaimed business coaches claim you should.
A Compliant messaging presence online. Tactics to consider:
Stop Points in your messaging…
Stop trying to be a life coach, a motivational coach or a business coach…
Especially if you are not one.
Exit the trend jumping.
Avoid using illegal content, pre made content and content that does not showcase you.
End buying into the hype that has no foundation under it.
Stop claiming humility, but referring to yourself as an expert or a master.
Move away from being sold on the applications of expired facts, half truths, short cuts or false hype
Why a quarter of the commitment or following 50% of the instructions while looking for the whole 100% results?
Avoid referring, reviewing and giving top notch testimonials about peoples services and products that you do not know about for sure.
Many of the mistakes that cause the penalizations often come from doing things that do not feel right and yet many think that they are suppose to due to popularity, hype or hearsay. Consider that if it feels off, false, fake, no you or seemingly untrue… then it just might be.
“The foundation of your messaging is framed by your words, your story and your actions. Consider making them strong, true, authentic and yours.”
Some other authentic questions and tactics to consider for a compliant messaging presence
There is no “Your truth” in Authentic marketing. It is objectively true or it is an opinion.
Are you building to engage and connect for the long term or only trying for a viral moment of likes and follows?
Sharing only other peoples content and selling? Or are you sharing your story with your authority?
With the numbers, claims and marketing you’ve been told to use, do you believe it yourself?
Allowing for accountability to play a role in your message for your customers and are you showcasing your accountability for customers.
Can some one really become a master or an expert in a 40 hour course or for that matter, a six month one?
Do you have the authority to be able to share more of the how and less of the what?
So many make the what claims…. fewer can share the how.
Would you openly share your methods, your marketing tactics and your promotional approaches with everyone?
And if not, are you are hiding unethical, immoral items as well as lies?
This comes to the methodology, the tools, the tactics and the content.
Are you transparent to share exactly what you use and how you use it?
If it can work for anyone, does that really mean it is right for you, your authority and your authenticity?
Consider moving away from the conventional acceptable and popular opinions that do not consider you, your authenticity and your brand.
Many of these classes and courses claiming master courses, expert courses and more ego hype, often times, is just filled with that.
And consider there are so many creating tips, tricks, courses, books, videos and more that hold no validity to them whatsoever. Many of them are creating to try to funnel and draw people in. Keep that in mind.
This subject is also worked on directly with clients. It pairs with the liability reviews and resets listed under services and options, including the run through session where a third party strategist looks at what you are being told by others.
Is your message still coming through?
This brand communications podcast is available on most sites, stations and apps where you may like to listen to podcasts.
In recap of sorts..
My Brand Messaging Mission Statement and Brand Communications Methodology:
Podcast guest soliciting and podcast host booking tactics. S7.E9.#122
This episode is available here on 
Differentiating the popular opinions from objective and substantiated facts