Messaging and optics archives tag for FSG Messaging and Optics Strategist Loren Weisman website.
Messaging and Optics
- When the messaging is build with the authenticity to connect, there are better bonds in those connections.
- When the messaging is rooted in true authority, trust is able to grow in the best ways.
- When a brand and the messaging is protected, it allows for the security of the voice, and that messaging to stay true.
- When a brand and its messaging showcases clarity in its story, it helps to differentiate from anyone else copying.
- When a brand and its messaging maintains consistency, every piece of content, story or advertisement compounds.
- When a brand and its messaging showcases compliance, it protects itself, it is investors and its reputation.
- Lastly, when a brand and its messaging maintains engagement…it draws more people to stay engaged and not feel sold, pressured or pushed. It allows for the new customer to be drawn in as much as the existing customer wants to stay engaged.This allows for the authenticity, authority and integrity to sing its own melody with its own story while standing out from the harmony and unison many others showcase.