Messaging and Optics Strategist is an archives tag for the website. Fish Stewarding Group’s Loren Weisman handles the messaging and optics strategies.
Messaging and Optics Strategist
Loren Weisman is a messaging and optics strategist for the Fish Stewarding Group. Loren and FSG believe that at the root of any brand, business, marketing and foundation of a person, service, product or system… can be a sound messaging that is humble enough to consider the optics of comparisons, competition and connotations of others that are out there.
When the intention is amplified with the clarity of the perceptions of others and the tones and stories that are already out there, the foundational message has a change to be heard as a story through many others that might be saying the same thing.
Loren’s ability to tell the story through transparent engagement is what has continually been developed throughout his life even when he did not realize it. Loren believes that messaging and its optics are true foundational elements for building properly. Loren also delves into the concepts and differences between messaging and marketing for FSG.
Today, Loren has taken those messaging and optics skills and honed them further through the lense of Stewarding at Fish Stewarding Group. The FSG Messaging and Optics Discovery process is foundational in development and strategy in all of FSG’s global projects across arts, entertainment, medical, finance, education and world wide business development.